Senior Manager Marketing, udyaME Full Time

Job Description:

In order to support micro-entrepreneurs, the Development Alternatives Group has established the Indian Micro Enterprises Development Foundation (IMEDF) as the Special Purpose Vehicle. IMEDF strives for unleashing entrepreneurship through retail and digital platforms under udyaME brand. IMEDF is also the nodal agency for the Ministry of MSME’s SFURTI scheme.

With the booming tech based solutions in different sectors, and concurrent penetration of internet in rural India, it is evident that grassroots problems can be addressed using tech platforms. The udyaME platform (udyame.in) is a mobile app as well as a website to unleash micro-entrepreneurship by catering to all unmet demands of the entrepreneur under one umbrella. Aligned to Development Alternatives’ larger vision of creating rural prosperity, udyaME envisions to take the first movers advantage into the untapped and underserved market comprising of 63 million micro enterprises across the nation. This role involves supporting micro enterprises through udyaME platform. Responsibilities are as under:

• Understand the rural micro-entrepreneur’s needs and align the product roadmap to those needs
• Anchor the roll-out of marketing and sales strategy for enterprise support services products and network development of ‘udyaME’ digital platform
• Build partnerships with stakeholders and strengthen the ‘udyaME’ brand
• Own and drive the business numbers of products
• Formulate and deploy business transformational strategies to increase performance, profitability & business growth.

Qualification:

• PGDM or an equivalent degree/diploma in Business Management/ Marketing or UI/UX
• Product marketing competencies for website and app would be a plus.

Desirable Qualities:

• Ground understanding of rural micro-entrepreneurship
• Demonstrated experience to understand and drive sales initiatives to grow customers, revenue and accelerate growth in delivery of products and services
• Experience in selling digital products that impact the triple bottom line
• User centric approach with prior ground and corporate client facing experience
• Good communication skills
• Practical, committed and problem solving approach.
• Basic knowledge of web development is a plus
• Able to travel in rural India for at least 10 days a month depending on the pandemic restrictions.

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Tagged as: management, marketing